As executive director, Cuellar helps bring together the District’s diverse stakeholders to create public events, market the district, handle public safety, traffic and infrastructure issues and attract economic development.
Cuellar is a familiar name to many in Dallas. She began her career as a freelance pop music critic for The Dallas Morning News. She later joined the newspaper’s staff as community arts columnist. After cofounding GuideLive.com in partnership with WFAA, she moved to Los Angeles in 2000, freelancing for E! Online and Yahoo! Movies. After a period working for National Public Radio affiliate KCRW in Southern California, she returned to Dallas in 2003, working as a reporter for KERA and managing editor of PegasusNews.com. She also hosted the literary series “The Writers’ Studio.” Cuellar also served on the city’s Cultural Affairs Commission as an at-large member, and then Dallas Mayor Mike Rawlings’ appointee. Cuellar is also an author and chorister.
Catherine began her art education as a toddler at the Dallas Museum of Fine Arts in Fair Park, where her mother Susan was a docent. As a child, she saw the cornerstone laid at the DMA’s new home in the Arts District. Now she’ll lead the umbrella organization for the Arts District, which represents more than $1 billion in public investment and is setting new attendance records every year.
Communications and Operations Coordinator
Sarah is responsible for promoting venues within the Dallas Arts District through social marketing, special events, website maintenance, and more. She also serves as a general support for the Executive Director.
Sarah graduated from Rhodes College in Memphis, TN in 2011 with a B.A. in Economics and International Studies, along with double-minors in Spanish and Religious Studies. Her past experience consists of work in Central America, including an administration position at a bilingual school in Honduras, and various nonprofit leadership roles in Honduras and Nicaragua.
A Dallas native, Sarah is thrilled to be back in Dallas with her husband, exploring everything new that the city has to offer. Sarah joined the Dallas Arts District in October 2013.